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Almondnet toont advertenties op basis van gedrag

28 January, 2005 in . by Ric | geen reacties

Almondnet lanceert een network voor behavioural advertising, oftewel het tonen van advertenties op basis van langdurig zoekgedrag (post-search behavior).

AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo.

The “Post-Search” service gathers data on what people search for through partnerships it has established with web sites and ISPs. It then shows web surfers targeted ads if they visit sites taking part in its Post-Search advertising network.

[bron]

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